Interested in Advertising?

Web Advertising

To compliment your print advertising Exchange now offers an effective web advertising program. “Pay-Per-Click” advertising on ChildCareExchange.com is a quick, effective way to promote your products and services to the early childhood community on the web. Early childhood professionals rely on Exchange magazine and ChildCareExchange.com as THE source for keeping up with trends and developments in the ECE field.

Where Your Web Advertising Will Appear
The Exchange Web “Pay-Per-Click” web ad program uses three different ad formats to attract customers to your web site. Your “Pay-Per-Click” advertising program will consist of:

1. BANNER AD: found on all pages of ChildCareExchange.com on a rotating basis.


2. DISPLAY AD: Embedded on a rotating basis in all of the six free articles found on the homepage at ChildCareExchange.comunder the caption: Exchange Ideas for You - Free! Featured Exchange Articles.


3. Text message on ExchangeEveryDay (EED), our daily e-mail newsbrief sent every workday morning to over 53,000 early childhod professionals, including trainers, educators, directors, and teachers. Note that text messages on EED are extremely limited in number and reserved for advertisers who establish a MINIMUM SPENDING CAP of 650 click-thru (since ads cannot be pulled once this electronic message has been sent).

   One-line header and five lines of body copy, (maximum 34 characters to a line) with a 140 pixel x 140 pixel image (or logo) and URL.

You Control Your Marketing Costs
With the Exchange web “Pay-Per-Click” ad program you, ONLY pay when someone clicks on your ad and is directed to your web site. You only pay for the number of unique clicks your ad attracts. You risk nothing!

Web “Pay-Per-Click” ad rates:

• $3.00/per click-thru--Banner and Display ad.


• $6.50/per click-thru--Text Message on the EED daily newsbrief.

You Define Your Spending Cap
You define your budget by setting a MAXIMUM SPENDING CAP. Exchange will work to provide you with as many clicks as your MONTHLY budget can handle. Once your ad has reached your projected goal for the month, we will pull your ads until the beginning of the next month. There are no surprises or unknowns. You will never pay more than your maximum spending CAP that you establish.

You Receive Instant Feedback
From your secure account on the Exchange web site, you can constantly monitor the results of your program in real time.

Exchange staff will constantly monitor the results of your ad placement and make position changes and/or augmentations as needed to meet your established monthly goals.

Ad Materials You Need to Prepare

1. Text Message
   One-line header and five lines of body copy, (maximum 34 characters to a line) with a 140 pixel x 140 pixel image (or logo) and URL. Copy will be edited if  it exceed 5-lines.


2. Banner Ad
   width: 300 pixels
   height: 60 pixels
   format: JPEG format or animated GIF
   size: 50K preferred, 100K maximum


3. Display Ad
   width: 200 pixels
   height: 250 - 400 pixels
   format: JPEG format or animated GIF
   size: 50K preferred, 100K maximum

Where to Send Your Materials
E-mail your files to emily@childcareexchange.com

Where to Begin
For more information or to get your program started:
Paul Axtell, National Account Manager
(206) 328-2196
paul@childcareexchange.com